How does Plan Lab work?

Is there a demo that I can access?

To protect from competitors and marketing agencies stealing our marketing advice, we do not have a demo available. We’ve created the following video to showcase how Plan Lab works and how you can use it to power a huge boost in your sales.

How will Plan Lab teach me to be a better marketer?
  1. It guides you through every question that you need to write a strong marketing plan.
  2. Each question displays help text that gives our advice on how to answer it, what considerations you should make and how it can be used to improve your marketing.
  3. Many questions show examples so that you can see the marketing strategy behind successful small businesses.
Is Plan Lab a one-off purchase?

Yes, a Plan Lab account is one-off purchase and gives you access forever. You won’t find your credit card being charged months after finishing the service, as happens with many subscription services.

Technical Details

Will Plan Lab work on my computer?

As long as you have an internet connection, keyboard, monitor and mouse, Plan Lab will work on your machine.

When you want to work on your marketing plan, log in from any modern Internet browser. Internet Explorer, Safari, FireFox, and Chrome are fully supported.

Do I have to download anything to use Plan Lab?

No. Plan Lab uses web technology that’s already built into all modern browsers so you don’t have to download or install a thing. Everything is done over the web and handled on our secure servers.

What is cloud-based software?

Cloud software lives on the web rather than on your machine. Instead of inserting a CD or downloading an installation package to install software, you only have to visit a website that reads the software stored on the software’s servers around the world. All of your data is saved on our servers meaning that you can access your marketing plan from anywhere with an Internet connection.

How secure are your servers?

Your marketing plan is hosted on the same secure-servers that are used by GM, The New York Times and security experts Symantec. Hosting is secured with 128-bit SSL security and backed up daily.

What can I do with it?

Can I create multiple marketing plans?

You can create unlimited marketing plans with our multi-plan accounts ($149). Regular accounts ($119) allow you to create one marketing plan.

What eBooks are included?
  • 10 Secrets to Writing Outrageously Effective Marketing Plans
  • Small Business Marketing Plan Template
  • 30 Big Small Business Marketing Ideas
  • Monthly Marketing Report
  • How Small Businesses Can Make Big Marketing Decisions

Signing Up

Is there a money back guarantee?

If Plan Lab isn’t what you had in mind, we offer a 100% 8-day money back guarantee. This will usually be refunded within 24 hours, even on weekends!

What information do I need to start working on a Plan Lab marketing plan?

When you register, you will be asked to nominate an email address and password to use with your account. These details will be used to log in to your account.


I’ve lost my password. How do I request a new one?

You can click here to fill in a password reset request. An email will be sent to the account that you nominated when signing up. This email will contain a link to reset your password.